Problem: Well established and beloved brand icons were aging and ready to retire.
Let the public audition and choose.
PR campaign launched to find the “Next Kroll’s Lady”. Live auditions were held and the public was able to vote for their favorite.
More than 100 applicants, over 10,000 YouTube views of audition tapes and 6,000 new email addresses gathered from voting process.
© 2014 · H2M, Inc. A Worldwide Partners Agency