CASE STUDY: LAKE REGION HEALTHCARE’S WALK TO WAIKIKI
Problem: Preventative medicine isn’t very sexy. For many people, having a regular check-up is not very, well, regular and they’ll call only when a problem surfaces. Unfortunately, by that time, the symptoms may reveal a problem that could have been easily addressed if earlier detected. Lake Region Healthcare needed a way to promote preventative care in a way that made it a bit more interesting than just telling people to get healthy.