iwhat? Try to make something of that. And that was the problem when CEO John Vastag, reached out to H2M to help rebrand the organization that does so much good for disabled people of all ages across the state. iPAT stands for the Interagency Program For Assistive Technology. This state-wide organization provides either free or low-cost modern technological equipment for those with disabilities ranging from age-related conditions such as vision problem, hearing, mobility to cognitive and learning disabilities for children and adults of all ages.
The Problem To Solve
In a unique twist, iPAT is a non-profit that did not need fundraising help. Indeed, the problem they were experiencing is very few people knew they existed, which made the organization very under-utilized. Collectively we decided we had to dump the ‘ipat’ acronym as very few people knew what it stood for. This is an important
The final name chosen was “ASSISTIVE”, which cleaned up the confusion over the iPAT acronym. To bring the new name to life, a new logo was also developed along with a complete color pallet that serves to be visibly distinct for all future materials.
(insert logo without tagline here)
But even a new name, logo and color pallet didn’t take the organization far enough. We needed to add some weight to it cut to the core of what they are about. After studying case studies of people’s successes utilizing this amazing technology, a new positioning tagline was implemented.
There Is no Impossible.
Finally, with a cleaned-up name, new website graphics, a defining tagline and fresh new energy, Assistive was publicly launched in Mandan and Fargo with Chamber ribbon cuttings and press releases. And guess what? The phones are lighting up at both offices at a record pace, bringing life-changing technology to the disabled like never before.